Jägermeister
A shopper marketing new business pitch targeting Gen Z.
the ask
Create a fully integrated shopper marketing campaign for ice-cold shot season focusing on connection, ritual, and mid-energy moments.
the idea
Harness the power of Jägermeister’s mascot, the stag, to lead Gen Z into an unforgettable night.
The execution
key visual
in-store displays
ar stag social experience
digital tactics
in-store collateral
out of home
